Shopify Marketing Strategies for Increased Sales

There’s more to online marketing than Facebook and Google ads. If you truly want to maximize every potential marketing effort to increase both your product sales and brand awareness,there’s a long list of other approaches you can look into to market your Shopify store. You’ll be surprised to find out how these can be just as effective â if not even more so â when done properly.

Here are some of the ways you can draw more attention to your Shopify store:

Collaborate with popular influencers

Celebrities and bloggers have a huge following on most of their social media accounts,so partnering with them can be a great way to increase awareness towards your brand. Of course,the bigger the following,the bigger your marketing budget should be. But,this doesn’t mean you always have to work with those who have the numbers. There are so-called “micro-influencers” that you can work with to create a sponsored post about your products and services. You can get as creative as you can.

Produce SEO-driven pieces of content

Blogging is one important aspect of online marketing that you can never neglect. If you’ve undergone any sort of local or corporate SEO training you’ll understand how big of a role blogging has in terms of Google rankings. Small Shopify owners with a limited number of products usually only have a few pages that they could work on to potentially rank in Google. However,if you constantly post blogs and other types of high-quality content,you increase your chances of getting that free and organic search traffic.

Organize contests and giveaways

Who does not love freebies? These are among the easiest yet most effective ways to draw more attention to your business,especially if it’s through digital means. Contest and giveaway rules may include requiring participants to like the brand’s social media pages,tag a few friends to attract more attention,use an exclusive hashtag,or share and repost the giveaway post.

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Secrets Professional SEO Writers Won’t Tell You

Blogs and other types of content that utilize SEO have become a huge part of a successful online presence. Over the years,there’s been an increase in the demand for SEO writing across various industries. In order for a website to rank well,search engines put emphasis on how unique and valuable a piece of content is. To increase user engagement,SEO writers focus on creating high-quality blogs that readers will find engaging and informative.

Here are some of the factors SEO writers consider in order to help brands attract more audience that will lead to increased conversions:

Put the right keywords to work

There was a time when making an SEO content means dumping keywords into your article without any consideration to the quality of the copy. But,that won’t work anymore. While keywords remain an important part of any content,randomly inserting keywords throughout your article will only hurt your rankings. Part of any successful SEO strategy is being tactical when it comes to using keywords.

Produce useful,high-quality content

Before writing any SEO content,think about how helpful the piece is going to be to the readers. There are times when writers forget that they’re supposed to write for human audiences and not solely for Google algorithms. Readers will never interact with a brand that produces boring and illogical content. To truly connect with your audience,you need to produce content that they’ll actually find useful and interesting.

Be familiar with basic technical SEO

With the right SEO training,professional writers should learn the technical aspects of SEO in order to produce high quality content. While keyword optimization techniques are effective,these won’t be enough if you’re unfamiliar with how search engines index a website. Learning the basics of technical SEO is enough. Professional SEO writers are not required to learn JAVA or any other type of programming language.

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